Question:

Should 97.1 FM, FM talk in Detroit, Michigan change their format from Talk to CHR Top 40 Hits?
97.1 FM talk in Detroit currently have very low ratings. The Top 40 format would be a good new format for 97.1 FM, because there is currently just 1 Top 40 station here in Detroit, which is WKQI FM Channel 95.5 FM. I would suggest to CBS radio that if they want to change 97.1 FM format because of the low ratings, they should change it to Top 40 Hit Music radio because of the following: Detroit has 2 Hip Hop stations- 98 FM WJLB and Hot 102.7 FM Detroit has 2 Country stations- 99.5 FM and 106.7 FM Detroit has 2 Rock stations- 88.7 FM and 101.1 FM Detroit has 2 Urban Soul stations- 92.3 FM and 105.9 FM Detroit has 2 Jazz stations- 98.7 FM and 107.5 FM Detroit has 2 Soft Rock stations- 100.3 FM and 105.1 FM Detroit has only 1 CHR Top 40 Hit Music station- 95.5 FM, which 95.5 FM sucks. This is the reason why we need a new Top 40 station here in Detroit. If you ask me 97.1 FM should change their format from talk radio to Hit Music radio station.

Answers:

A-Best: No they should not, They actually have a very high listenership. They are the only FM station to play Det Tigers games. I think the reason you dont like 95.5 is because the top 40 target market is kids 10-18 years old. If you dont like their format it is probably because it is not targeted to you. Plus you left off a ton of other radio stations. What about 93.1 which is like top 40 for grown ups. Good Luck  

A: they should change the format but there are not going to do it.  

A: They should leave it the way that it is now, The reason is that there is plenty of music stations of all tastes now, And there is no talk stations that carry such a variety at this one.  

A: Wow!! That is a lot of research. Isnt 96.3 a top 40 station? or pretty close?